YES — Youth Empowerment School
Youth Empowerment School Pre-K through 12th grade · Tuition-free
BRAND KIT · V1.0 · APR 2026
Brand Kit · Version 1.0 · April 2026

Say "YES" Youth Empowerment
School.

The official identity system for Youth Empowerment School — a tuition-free private Christian school serving students from daycare through 12th grade. Rooted in faith. Built for excellence. Designed to transform communities one student at a time.

Faith
Learning
Character
Impact
YES — Youth Empowerment School
YES · BRAND GUIDELINES FAITH · LEARNING · CHARACTER · IMPACT YOUTHEMPOWERMENTSCHOOL.LIVE
01 / Mission

Why we exist.

The foundation.
Our mission

We equip young people with a Christ-centered education — empowering them to lead with integrity, learn with curiosity, and transform their communities for generations to come.

"Train up a child in the way he should go; even when he is old he will not depart from it." Proverbs 22:6
Tuition-Free

Excellence without barriers. Every family can say yes.

Pre-K → 12

One community, from first steps to graduation day.

Christ-Centered

Faith woven through every classroom and every relationship.

Brand pillars

Faith

Releasing the power, restoring the paths, renewing the hearts.

Learning

Academic excellence that thinks beyond the textbook.

Character

Formed in truth — the kind that lasts a lifetime.

Impact

Making a difference beyond the classroom, for the world.

03 / Color

Crimson, navy, gold. The crest colors.

Palette.
Primary — Crimson
Crimson
PRIMARY · 45% · CTAs, identity, urgency moments
900
Deep CrimsonRGB 107 · 18 · 25
#6B1219
PRIMARY
CrimsonRGB 200 · 32 · 46
#C8202E
500
Bright CrimsonRGB 230 · 57 · 70
#E63946
Anchor — Navy
Navy
ANCHOR · 25% · Headlines, body, trust & authority
900
Deep NavyRGB 11 · 28 · 61
#0B1C3D
PRIMARY
NavyRGB 21 · 43 · 84
#152B54
700
Navy 700Hover / secondary
#20407A
Honor — Gold
Gold
HONOR · 15% · Accents, certificates, crest, celebration
DEEP
Deep GoldRGB 199 · 146 · 38
#C79226
PRIMARY
GoldRGB 232 · 179 · 62
#E8B33E
BRIGHT
Bright GoldRGB 245 · 201 · 74
#F5C94A
Neutrals
Neutrals
15% · Paper, dividers, body text
WhiteReversed type
#FFFFFF
IvoryWarm paper
#FBF8F1
StoneBorders
#E8E2D4
GraphiteBody copy
#2D2A25
CharcoalDeep dark / footer
#16130E
The 45/25/15/15 rule
45 · Crimson
25 · Navy
15 · Gold
15 · Ivory
Gradients
Crimson Rise
#6B1219 → #C8202E → #E63946

Hero backgrounds, enrollment CTAs, flagship moments.

Honor Sunrise
#C79226 → #F5C94A

Button glows, certificates, celebration sweeps.

Chapel
#0B1C3D → #152B54 → #C8202E

Event posters, evening programs, graduation.

04 / Type

Editorial, academic, personal.

Letterforms.

Display & Headlines

Playfair Display · 700 / 800 · Google Fonts

A classic editorial serif with high contrast — dignity and warmth, the voice of a school that's been here and is here to stay.

Say "YES" to
something greater.

ABCDEFGHIJKLMN · abcdefghijklmn · 0123456789 · !?&·@#

Editorial Serif

Cormorant Garamond · 500 / Italic · Google Fonts

Secondary serif for pull-quotes, scripture, program descriptions. Pairs with Playfair without competing.

"Train up a child in the way he should go; even when he is old he will not depart from it."

Athletic / Uppercase

Oswald · 600 / 700 · Google Fonts

For varsity apparel, banners, section markers — condensed, confident, high-impact.

FAITH · LEARNING · CHARACTER · IMPACT

Tagline & Flourish

Caveat · 700 · Google Fonts

Handwritten, personal, warm — the voice of a teacher, a mentor, a parent. Use only as flourish, never for long copy.

Say "YES" to your future.

Body & UI

Inter · 400 / 500 / 600 · Google Fonts

Neutral pairing for long-form copy, enrollment forms, parent letters.

Youth Empowerment School (YES) is a tuition-free, private Christian educational institution designed to empower young people from Pre-K through 12th grade. Our programs equip students not only with a rigorous academic education, but with the character they'll need to transform the communities they call home.

Monospace

JetBrains Mono · 400 / 500 · Google Fonts

Dates, data, enrollment numbers, technical labels.

--color-primary: #C8202E;
--font-display: "Playfair Display";
--ease-out-expo: cubic-bezier(0.22, 1, 0.36, 1);
> enrollment.open({ year: 2026, grades: "Pre-K–12" })
Type scale · desktop
display-xlSay "YES".72 / 80 · 700
display-lgBuilt for young leaders.56 / 64 · 700
h1Academic excellence, character formation.44 / 52 · 700
h2Learning through service.32 / 40 · 700
h3A classroom that becomes a family.24 / 32 · 600
body-lgA lead paragraph invites the reader into the story.18 / 28 · 400
bodyDefault paragraph text for interface and long-form content.16 / 26 · 400
labelEyebrow · Button Label12 / 16 · 600
05 / Voice & Tone

How we sound in every room.

Voice.

Warm, not casual

We speak like a trusted teacher — welcoming, caring, but still held to a high standard.

Faith-rooted, never preachy

Our values are evident in how we act. We don't need to shout our faith; we live it.

Direct, not dry

Short sentences. Clear calls. Respect the parent's time — and the student's attention.

For the family

Parents are partners. Students are protagonists. We write to both, and we never talk down.

Do say
Say "YES" to a school that sees your child — and helps them see further.
Don't say
YES leverages Christian principles and rigorous pedagogy to deliver holistic educational outcomes.
06 / Imagery

Students first. Faith in every frame.

Light.

Placeholder tiles below — drop real photography here. The captions describe the kind of shot needed in each slot.

[ placeholder — hero ]
Classroom in Motion
Students engaged — mid-thought, mid-question. Natural light.
[ placeholder ]
Ready to Learn
Uniforms, bright eyes, group portraits.
[ placeholder ]
Teacher Moments
1:1 guidance, listening, patience.
[ placeholder ]
Celebration
Graduations, honor ceremonies, certificate moments.
[ placeholder ]
Community & Chapel
Families, gatherings, worship, service.
Subject Students first — faces, hands, action. Candid over posed. Show the work, not just the smile.
Treatment Warm shadows, honest highlights. Natural light wherever possible. Never over-filter or over-saturate.
Never Stock-photo clichés, white-studio portraits, or imagery that flattens the uniqueness of each student.
07 / Motion

Measured. Intentional. Never decorative.

Motion.

Signature easing — outExpo

cubic-bezier(0.22, 1, 0.36, 1)
dur-fast150ms
dur-base200ms
dur-slow400ms
dur-story600ms
dur-hero800ms
ease-in-out.65, 0, .35, 1

The Honor Sweep

Our signature motion — a crimson-to-gold gradient wipe rising from bottom-left to top-right. Use once per page, maximum. Never bounce or spin for decoration alone.

08 / Applications

The brand, at work.

In the wild.
Website Hero
YES — Youth Empowerment School AboutProgramsApplyDonate
Say "YES" to
Youth Empowerment School.

Tuition-free private Christian education for young people — daycare through 12th grade.

Reserve My Spot →
Web · Hero Crimson gradient, crest top-left, Playfair + Caveat accent.
Business Card
Front
YES — Youth Empowerment School
Back
Amara Johnson
Head of School
amara@youthempowermentschool.live +1 (234) 709-0022 youthempowermentschool.live
Print · Business card 3.5" × 2". Crest front, contact block back.
Social Avatar
YES — Youth Empowerment School
Digital · Avatar Crest on Navy. Works from 24 px up.
Varsity Banner
YES
Faith · Learning · Character
Merch · Varsity Navy base, crimson block type with gold offset.
Letterhead · 8.5” × 11”
YES
Youth Empowerment SchoolFaith · Learning · Character · Impact
123 Empowerment Way
City, State 00000
youthempowermentschool.live
APRIL 15, 2026

Dear Mr. and Mrs. Johnson,

It is with great joy that I write to welcome Amari to the Youth Empowerment School family. Your decision to entrust us with his education is one we hold with deep gratitude and responsibility.

Throughout this coming year, we will pour into Amari not only academic excellence, but the character formation, faith foundation, and sense of purpose that distinguishes a YES student. We look forward to partnering with you every step of the way.

Welcome home.

Amara Johnson
AMARA JOHNSON · HEAD OF SCHOOL
Print · Letterhead 8.5” × 11” · Crimson rule top, gold rule bottom, crest top-left. Preview → · HTML ↓ · Word ↓
Certificate
YES — Youth Empowerment School
Certificate of Honor

Well done, good & faithful.

Print · Certificate Crest centered, Caveat signature line.
Brand Kit Controls